This type of content tends to outperform more professional or manufactured looking videos. Users are looking at stories more and more, so there is also an increasing trend for companies to post a story that directs their audiences’ attention to a new post on their feed.Īs a result, more companies are also advertising through stories, which works best when the content is organic and more natural. “If you respond well to a negative comment – by acknowledging the issue, clarifying if a problem does exist, and fixing the problem if there is one – others who look at the comments will see that you are a reputable company who look after their customers.”Ī trend that shows no sign of slowing down are brands using stories more than their feed to engage with customers. ![]() Gil explained: “To increase engagement, you should always reply to individuals who comment on your posts and adverts. Also, if you create an ad for Facebook you may say ‘click the button below’, but on Instagram the button is above the text. Random figure discounts and percentage discounts get more attention than even numbers, for example £234 off instead of £200 off.Ĭheck your copy, then check it again – spelling mistakes are completely avoidable. The key message should be clear and enticing. Images should be eye-catching and “scroll-stopping”. Portrait images and video work much better than landscape (ideally 1080×1080 for square imagery or 1080×1350 for vertical imagery). Instagram is a visual platform, so the imagery is the element with the most impact. While there are a range of tips, ideas, and methods for running successful Instagram adverts, one of the most important things to get right is the creative. It’s important to note that the most active age range on the platform is 18-35, so if your target market are 40 years of age or younger, you should be using it as a marketing tool.” ![]() 60% of Instagram users first hear about a product via the platform, and 30% have made a purchase from Instagram directly. Gil’s stats during the presentation spoke volumes, he said: “There are currently over 1 billion active accounts on Instagram, with around 50% of those accounts active daily. Having worked with social media advertising budgets from a few hundred pounds to 150k+, Gil was the perfect guest speaker to deliver a Lunchtime Learning session facilitated by the Cathedral Quarter BID (Business Improvement District), sharing his top tips for Instagram adverts. Gil David, the Founder of Run DMG, has spent over 13 years in sales, marketing, and business management, as well as over five years running social media adverts for a wide range of clients, including beauty chains and ecommerce stores, online coaches, and nationwide fitness franchises. However, with the platform growing extensively in recent years and gaining popularity across Northern Ireland it’s important to assess whether it could work for your business. It would be easy to discount Instagram as a hipster, millennial platform that is of no use to your business, after all, that’s the reputation it has.
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